Is your tone of voice a pale imitation?
Your image has been carefully crafted. So you wouldn’t want your beautifully designed logo superimposed on clashing colours alongside various ill-fitting typefaces.
It would look horrible. Just as it would sound horrible if you peppered your written communications with different voices – each a pale imitation of your own – and finished them off with grammatical blunders, spelling atrocities and punctuation gaffes.
That’s why style guides exist: to keep your branding consistent. In the same way that your designers create your visual rules, Rule of Three can create a set of verbal rules to keep your use of language consistent.
Keep your brand consistent - regardless of the writer
It can be difficult to keep your tone of voice on brand when so many different people – externally and internally – are writing for your business. That’s why Rule of Three creates a detailed set of rules for the way your company uses its words and communicates its messages.
We’ll pack your style guide full of practical tips, written examples, effective linguistic devices, set phrases and point out common errors to avoid. This means anyone writing for your business can do so on brand – so not only will you look consistent, you’ll sound consistent too.
If you'd like to ensure consistency across all your written communications, call us now on 0844 351 0603.
Alternatively, email us: style@rule-of-three.co.uk
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