How many voices does your brand have?

Look around you. Everyone has their own unique voice; their own unique way of communicating. Similarly, everyone writes differently. However, when it comes to your written communications, your audience should hear only one voice: Yours.

Communicate with one voice

Just as you carefully select your logos, colours and typefaces to express your visual identity, Rule of Three carefully selects the words, phrases and messages that will define your verbal identity. We’ll develop a unique voice for your brand, ensuring your messages are always clear, approachable, readable and – most importantly – effective.

However many people write for you, maintain one voice

Once we’ve established your tone of voice, we’ll ensure it stays unique. We’ll create your very own Style Guide, specifying the verbal rules that make up your tone of voice. This provides vital guidance for anyone writing any kind of communications for your business, ensuring your voice is consistently on-brand – regardless of who may be writing your communications...

Whether you need to develop your tone of voice from scratch or would like to enhance your existing verbal identity, we can help:

• Working with your existing visual identity: if you’ve already established your visual identity, we can develop a unique tone of voice to complete your branding.
• Working alongside your visual identity development: if you are developing a new brand, or even rebranding, Rule of Three can work alongside your advertising design agency or in-house team to ensure that your verbal identity matches your visual personality.
• Complete branding: if you need an end-to-end branding solution, we work in partnership with design experts to provide your complete brand image.
  

If your brand is suffering from inconsistency, gives us a call on
0844 351 0603 or email us at onevoice@rule-of-three.co.uk