You may look good. But how do you sound?

Style over substance. It’s an all too familiar problem with branding.  Logos and visual identity are painstakingly defined and honed. Of course, this is an essential part of maintaining your brand image. Yet, image isn’t everything. It’s only half of the equation.

The other half is your use of language – your "tone of voice" or "verbal identity". Sadly, it’s an area most brands overlook. Yet without language, you cannot create a strong brand.  So shouldn't you treat your verbal identity with the same level of respect as your visual identity?

Rule of Three Communications Consultancy for your verbal identity

Rule of Three provides you with expert consultancy on every aspect of your verbal identity. From a critical audit of your existing literature, right through to defining your communication objectives and your approach to writing, we can create more effective communications.

We’ll look at what you’re saying, how you’re saying it and the results you’re achieving. We’ll then help you establish a roadmap to improve your marketing content for the future. We can collaborate with your in-house marketing team, your existing design agency, or our own hand-picked design specialists to make sure your tone of voice works perfectly with your image. Our consultancy service includes:

• Tone of voice definition: bring your brand to life and develop a unique and identifiable tone of voice with clear, consistent and effective messaging.
• Style guide creation: ensure your written communications are as consistent as your visual identity by providing anyone who writes for your business with a detailed style guide.
• Training: help your staff to become more effective writers.

To ensure your brand sounds as good as it looks, call us to discuss your verbal identity today on 0844 351 0603.

Alternatively, email us: consultancy@rule-of-three.co.uk