PROJECTS + CLIENTS
Our work spans two decades of language design across global brands – from UX writing and corporate communications to tone of voice systems, narrative strategy and creative campaigns.
Across every project, one theme has remained constant: helping organisations express complex ideas with clarity, humanity and structure.
We’ve written for intranets and global platforms, for interfaces and advertising, for service ecosystems and storytelling.
Across every channel and sector, our role has been the same – to bring coherence to complexity, and to ensure that every message remains clear, consistent and human.
The case studies below reflect that continuity – a long arc of projects that shaped our approach to designing clear, coherent and scalable communication systems.
Selected Case studies
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Overview
A multi-year collaboration shaping voice tone, dialogue logic and interface language across a family of intelligent devices.What we contributed
– Defined voice principles, persona attributes and interaction rules for a conversational assistant.
– Created localisation frameworks across multiple languages.
– Delivered UX writing systems for multi-screen environments and setup flows.Outcome
A unified verbal experience across regions and product lines – improving clarity, coherence and user trust.Why it matters
This work deepened our expertise in voice architecture, cross-cultural language design and conversational UX.
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Overview
A multi-year engagement supporting the development of a scalable content practice for a leading regional organisation.What we contributed
– Created bilingual tone guidelines and communication principles.
– Supported UX writing, onboarding flows and customer communications.
– Introduced templates, workflows and editorial processes to support long-term clarity.Outcome
A coherent, resilient communication foundation supporting teams across digital channels.Why it matters
This work sharpened our ability to design flexible frameworks that support writers, designers and stakeholders.
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Overview
A communications programme supporting global teams in expressing diversity and inclusion with clarity, warmth and credibility.What we contributed
• Developed tone of voice guidelines, narrative structure and messaging for D&I communications.
• Wrote intranet content, training materials, videos and internal documentation.
• Delivered creative concepts and scripts for consumer brands across multiple markets.Outcome
A unified D&I narrative adopted across teams and touchpoints.Why it matters
This work expanded our experience in ethical communication, cultural nuance and system-wide narrative alignment.
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Overview
An experimental project exploring how human creativity and intelligent technology can co-author meaning with clarity and ethical control.What we contributed
– Developed narrative voice, dialogue structure and on-camera language for two AI-generated hosts.
– Created frameworks for generative content, synthetic voices and governed production workflows.
– Designed a complete content pipeline spanning scripting, narration, image generation and editing.Outcome
A working proof of concept for a governed, AI-assisted creative system.Why it matters
This project helped us explore the frontier of human–machine collaboration in narrative design and content creation.
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Overview
A long-term partnership helping a global service leader unify tone, clarify complex offerings and introduce scalable content structures across markets.What we contributed
– Developed tone of voice frameworks and narrative principles.
– Designed modular templates for service pages and sector communications.
– Introduced governance tools to support consistency across regions.Outcome
Clearer, more accessible communication across diverse industries and territories.Why it matters
This work refined our approach to structured content systems and large-scale editorial governance.
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Overview
Support for a major B2B digital relaunch across UK and US markets – bringing clarity and cohesion to complex technical propositions.What we contributed
– Defined tone and narrative structure for enterprise and SME audiences.
– Crafted UX copy across key journeys in collaboration with product and design teams.
– Helped humanise specialist terminology without losing precision.Outcome
A unified, more approachable digital experience across channels.Why it matters
This work strengthened our understanding of cross-channel narrative design and enterprise UX communication.
Trusted by global organisations across technology, finance, culture and purpose.
Industries served
We’ve supported organisations across a wide range of sectors – from global technology and finance to life sciences, energy, culture and purpose-driven foundations.
Our work spans industries where clarity, governance and human expression matter most, including:
Technology and consumer electronics
Financial services and fintech
Health, life sciences and pharmaceuticals
Energy, sustainability and digital trust
Education and higher learning (including MBA programmes)
Public sector and non-profits
Culture, media and entertainment
Retail, FMCG and lifestyle brands
Travel, hospitality and global services
Wherever communication carries complexity, scale or impact, we’ve helped teams express it clearly and responsibly.
Insights
What these projects have taught us
• Clarity needs structure.
• Governance unlocks creativity.
• Tone breaks without alignment.
• AI amplifies drift unless meaning is designed.
• Systems turn communication into capability.