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ON-BRAND AI.BUILT FROM YOUR BRAND.
Your language, designed as a complete system in more depth than ever before, and encoded into an AI made for you alone. Content that's yours down to the detail.
See it work
One line in. On-brand out.
No long prompts. No pasting in the brand guide. Arcroyd already knows your brand, so a short brief is all it takes – for the product pages, campaigns, articles and decks your brand actually makes.
See insideIt doesn't sound like AI.
It sounds like your brand.
Why it holds
Your brand has a design system. Now its language has one too.
Your visual brand has a design system: one structure that keeps the look consistent across every team, market and tool. Your language never had one. Until now.
Our Brand Language Architects® design your Brand Language System to hold your brand's language in full: its knowledge, its voice, its vocabulary, its rules and every content type you make. Arcroyd runs on it, and because it's designed in full, Arcroyd creates from the whole brand. Your team can open it any time as an interactive reference, right beside the app, and see exactly what Arcroyd works from.
One environment. One sign-in.
The difference
Brand first. That's the whole difference.
Most AI tools start with the AI and fit your brand around it. Arcroyd starts with your brand and builds the AI from it.
A system, not a setting.
Arcroyd works from your whole language system, on every line. A profile in someone else's platform can't.
Yours.
Your language system belongs to you, held outside any tool. If you ever move on, it moves with you.
Built and run for you.
One environment, for one brand. We build it, run it and keep it current, so your team simply creates.
What changes
One voice. Everywhere.
Anyone can create.
Professional, on-brand content from anyone on your team, writer or not. The brand lives in the system.
Less rewriting.
Drafts start on brand, so less of your time goes on fixing them, and more on the work only you can do.
One voice, every market.
Every team, channel and market creates from the same system, so your voice holds as the volume grows.
Grows with you.
New content types, languages and markets, added as you need them. Kept current as your brand moves.
The practice behind it
Twenty years of brand language. Now built in.
The discipline came first. Brands like these have trusted Rule of Three with their language since 2007, and every Arcroyd is built on that craft.
Awwwards·FWA·CSS Design Awards·WDA·CSSA
About Rule of ThreeThe Pilot
See it hold your brand.
Before you commit, we build a working Arcroyd for your brand, and your team puts it to work on real briefs for 30 days.
- Your own Arcroyd, built for your brand
- Up to five content types
- Up to 10 seats
- 30 days, with onboarding
- A scorecard and a verdict meeting
- Everything it creates is yours to keep
£5,000 fixed.Credited in full against the Build, where your Brand Language System is designed in full.