BRAND STORY
ContentFlow™
Define a deeper narrative for your brand
Brand Story is the narrative centre of your identity – the meaning that connects purpose, audience and expression.
It anchors your VoiceDNA™ and shapes your MessageGrid™, and lays the groundwork for ContentFlow™: how ideas move through your communication.
It is the emotional truth that gives coherence to language, tone and vocabulary, supported by Lexicon Essentials where signature phrasing begins.
From Definition
to Design
How we shape the foundations of your brand’s language
We define the narrative spine that anchors your communication system – the story that shapes your brand’s meaning, movement and sense of purpose.
Your Brand Story foundations include:
A clear narrative arc
Purpose and belief statements
Brand storylines and narrative themes
Contextual variations for audiences and markets
Story elements designed to feed into the MessageGrid™
The Impact
Clarity and coherence
A defined Brand Story creates emotional coherence across all communication.
It aligns teams, deepens meaning and gives your brand a narrative centre that every message can return to.
With a clear story, both people and intelligent systems express your brand with greater confidence, consistency and humanity.
Develop Your
Brand Story
Take the first step towards a clear, consistent and scalable brand voice.
Start here if your brand needs the fundamentals before building the full system.