TONE OF VOICE
VoiceDNA™
Define the tone that makes your brand instantly recognisable
Tone of Voice is the foundation of your brand’s identity in language.
It shapes the clarity, rhythm and character of your communication – the qualities that make your brand feel consistent and unmistakably itself, whether written by people or intelligent systems.
A strong tone gives every message coherence and every expression familiarity. It is the human definition that builds trust at scale.
From Definition
to Design
How we shape the foundations of your brand’s language
We design a tone system expressive enough for humans and structured enough for AI – a VoiceDNA™ model rooted in clarity, rhythm and intentional variation.
Your Tone of Voice includes:
A tonal model shaped around your brand’s character
Principles for rhythm, cadence and linguistic style
Calibrated examples for real-world contexts
Guidance for adapting tone across channels and situations
Controls that help AI-generated language stay on-brand
The Impact
Clarity and coherence
VoiceDNA is tone of voice anchor of your communication system.
Once defined, it brings consistency to every message, no matter who or what writes it.
Teams gain confidence. Systems gain structure. And your brand gains a voice people recognise instantly — clear, human and aligned across every expression.
Develop Your
Tone of Voice
Take the first step towards a clear, consistent and scalable brand voice.
Start here if your brand needs the fundamentals before building the full system.