01
Who we are
Rule of Three Communications Limited is the controller of the personal information collected through this website. Registered in England, No. 6663870. Registered office: Prama House, 267 Banbury Road, Oxford, OX2 7HT.
For anything about your information, email contact@rule-of-three.co.uk.
02
What this policy covers
This website: rule-of-three.co.uk. It doesn't cover Arcroyd®. How Arcroyd handles a client's content is set out in that client's agreement, and summarized on Inside Arcroyd → Specifications.
03
What we collect, and why
When you write to us. Your name, role, organization, email address and message, so we can reply.
When you book a demo or a review. Your name, email address, the time you choose and anything you add to the booking, so we can hold the call. If you book a review from the Spectrum, your result travels with the booking, so we know your position before we talk.
When you request a white paper. Your name, email address and, if you give it, your organization, so we can send the paper. We use the address for that and only that.
When you take the Spectrum. Your answers, your role and organization size (the two context questions), and your result. If you ask for the written breakdown, your email address too. We use the answers to improve the Spectrum and to understand where brands stand; on their own, they don't identify you.
When you visit. We use Vercel Web Analytics, which counts visits without cookies and without identifying you. It records basic, aggregated information about how the site is used: pages visited, referring site, device type and country.
We don't sell, rent or trade personal information, don't share it with anyone for their marketing, and don't use it for automated decision-making.
04
Our lawful basis
Legitimate interests: replying to you, holding the call you booked, sending what you asked for, and understanding how the site and the Spectrum are used. Where we ask for your consent – for example, to email you anything beyond what you requested – that consent is the basis, and you can withdraw it at any time.
05
Who handles it for us
We use a small number of service providers, each bound to use your information only on our instructions:
| Provider | What for | Where |
|---|---|---|
| Vercel | Hosting the website | Served worldwide from Vercel's network; the site's server functions run in London. Vercel Inc. is US-based |
| Neon | Storing form, white paper and Spectrum records | London, UK |
| Resend | Sending emails (replies, white papers, the Spectrum breakdown) | United States |
| Cal.com | Booking demos and reviews | United States |
Where a provider processes information outside the UK, the transfer is protected by the safeguards UK law requires: the UK Extension to the EU-US Data Privacy Framework, or standard contractual clauses with the UK Addendum.
06
How long we keep it
| Information | Kept for |
|---|---|
| Messages and bookings | Two years after our last contact, unless we start working together |
| White paper requests | Two years |
| Spectrum answers and results | Two years if you gave us your email address. Answers without one don't identify you, and may be kept to improve the Spectrum |
| Analytics | Aggregated only. The short-lived visit identifier is discarded after 24 hours |
You can ask us to delete your information sooner at any time.
07
Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you
- correct it
- delete it
- restrict or object to how we use it
- move it to another provider, where that applies
- withdraw consent you've given
Email contact@rule-of-three.co.uk. We'll reply within one month.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to put it right first.
09
Changes
If this policy changes, the new version is posted here, with the date it was updated.