PROJECTS + CLIENTS
Applied Brand Language Architecture
Two decades of language design for global brands
Over the past twenty years, we’ve helped global organisations express complex ideas with clarity — from UX writing and corporate communication to tone of voice systems, narrative strategy and creative campaigns.
Across every sector and scale, one principle has remained constant:
clarity is architectural. The way a brand thinks, speaks and creates must be designed with the same care as any other system.
We’ve shaped language across vast service ecosystems, product interfaces, internal platforms and high-stakes communication environments — ensuring every message stays coherent, human and structurally sound.
The case studies below reflect that continuity – the work that shaped our approach to designing clear, coherent and scalable communication systems.
Case Studies
A selection of projects shaped by
clarity, created with intention.
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Overview
A multi-year collaboration shaping voice tone, dialogue logic and interface language across a family of intelligent devices.
What we contributed
– Defined voice principles, persona attributes and interaction rules for a conversational assistant.
– Developed localisation frameworks across multiple languages.
– Delivered UX writing systems for multi-screen environments and setup flows.Outcome
A unified verbal experience across regions and product lines — improving clarity, coherence and user trust.
Why it matters
It strengthened our expertise in voice architecture, cross-cultural language design and conversational UX.
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Overview
A multi-year engagement supporting the development of a scalable content practice for a leading regional organisation.
What we contributed
– Created bilingual tone guidelines and communication principles.
– Supported UX writing, onboarding flows and customer communications.
– Introduced templates, workflows and editorial processes for long-term clarity.Outcome
A coherent, resilient communication foundation supporting teams across digital channels.
Why it matters
It sharpened our ability to design flexible frameworks that support writers, designers and stakeholders.
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Overview
A communications programme helping global teams express diversity and inclusion with clarity, warmth and credibility.
What we contributed
– Developed tone of voice guidelines, narrative structure and messaging for D&I communications.
– Wrote intranet content, training materials, videos and internal documentation.
– Delivered creative concepts and scripts for consumer brands across markets.Outcome
A unified D&I narrative adopted across teams and touchpoints.
Why it matters
It expanded our experience in ethical communication, cultural nuance and system-wide narrative alignment.
Together, these projects formed the backbone of the Rule of Three Language System™. A decade of frameworks, experiments and governed design that shaped the discipline we practice today.
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Overview
An experimental project exploring how human creativity and intelligent technology can co-author meaning with clarity and ethical control.
What we contributed
– Developed narrative voice, dialogue structure and on-camera language for two AI-generated hosts.
– Created frameworks for generative content, synthetic voices and governed production workflows.
– Designed a complete content pipeline spanning scripting, narration, image generation and editing.Outcome
A working proof of concept for a governed, AI-assisted creative system.
Why it matters
It helped us explore the frontier of human–machine collaboration in narrative design and content creation.
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Overview
A long-term partnership helping a global service leader unify tone, clarify complex offerings and introduce scalable content structures across markets.
What we contributed
– Developed tone of voice frameworks and narrative principles.
– Designed modular templates for service pages and sector communications.
– Introduced governance tools to support consistency across regions.Outcome
Clearer, more accessible communication across diverse industries and territories.
Why it matters
It refined our approach to structured content systems and large-scale editorial governance.
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Overview
Support for a major B2B digital relaunch across UK and US markets — bringing clarity and cohesion to complex technical propositions.
What we contributed
– Defined tone and narrative structure for enterprise and SME audiences.
– Crafted UX copy across key journeys in collaboration with product and design teams.
– Humanised specialist terminology without losing precision.Outcome
A unified, more approachable digital experience across channels.
Why it matters
It deepened our understanding of cross-channel narrative design and enterprise communication.
Trusted by Global Organisations
Across Technology, Finance,
Culture and Purpose
Industries Served
Expertise across complex, high-stakes sectors.
We’ve supported organisations across sectors where clarity, governance and human expression matter most — from global technology and finance to life sciences, energy, culture and purpose-driven foundations.
Our work spans industries where clarity, governance and human expression matter most, including:
Technology & consumer electronics
Financial services & fintech
Health, life sciences & pharma
Energy, sustainability & digital trust
Education & higher learning
Public sector & non-profits
Culture, media & entertainment
Retail, FMCG & lifestyle
Travel, hospitality & services
Wherever communication carries complexity, scale or impact, we help teams express it clearly and responsibly.
Awards & Recognition
Independent recognition for craft, clarity and design excellence
Our work has been recognised for clarity, design intelligence and digital innovation:
Awwwards – Site of the Day · Honorable Mention
FWA – Public Shortlist
CSS Design Awards – UX, UI & Innovation (Special Kudos)
WDA – Site of the Day
CSSA – Site of the Day
These acknowledgements reflect a long-standing commitment to craft, thoughtful collaboration and meticulous attention to detail.
Insights
What two decades of projects have taught us
• Clarity needs structure.
• Governance unlocks creativity.
• Tone breaks without alignment.
• AI amplifies drift unless meaning is designed.
• Systems turn communication into capability.