Rule of Three

The Arcroyd Pilot

PROVEN ONYOUR BRAND.

Your own Arcroyd, built on your brand's language and put to work by your team for 30 days. Prove it on real work before you commit to the Build.

£5,000, fixed. Credited in full against the Build.

Arcroyd, encoded from Mailchimp's publicly published brand guidelines, long held up as best in class. Rule of Three is not affiliated with or endorsed by Mailchimp.

Why a Pilot

Where's the free trial?

It's a fair question. Most AI tools let you sign up in minutes, but what you're trying is the tool, with your brand reduced to a few settings you fill in yourself.

What makes Arcroyd work is the part a trial can't give you: your whole brand, built in by our Brand Language Architects®. So the way to try it is to build yours.

That's the Pilot. A working Arcroyd on your brand's language, put to the test on real work by your own team.

What's included

Everything you need to judge it properly.

  • Your own Arcroyd

    A working instance at yourbrand.arcroyd.ai, custom built for your brand.

  • Your language, encoded

    Your brand's existing language, set down as the working foundation Arcroyd creates from.

  • Up to five content types

    Chosen with you, from the formats you publish most.

  • Up to 10 seats

    For the people who'll put it to work.

  • 30 days

    Long enough for real briefs, across real deadlines.

  • Onboarding

    Sessions led by us, and a dedicated onboarding page your team can return to.

  • A scorecard

    How the output holds against what you use now, scored by your own team.

  • A verdict meeting

    At the end of the 30 days, to decide together what comes next.

How it runs

From first look to verdict.

  1. 01

    Demo

    See Arcroyd and the Brand Language System live, and talk through your brand.

  2. 02

    Readiness check

    We review your guidelines to confirm there's enough in place to encode.

  3. 03

    Build

    We encode your language and your content types into your own Arcroyd, usually within a week once the substance is in place.

  4. 04

    30 days

    Your team puts it to work on real briefs, with onboarding from us.

  5. 05

    Scorecard

    Your team scores the output against what you use now.

  6. 06

    Verdict

    We meet, review the results and agree what comes next.

What you keep

Nothing is wasted.

Everything the Pilot creates is yours to keep, use and publish. The scorecard gives you a measured case to take to your leadership. And the £5,000 fee is credited in full against the Build, so the Pilot is the first step of the work.

The Pilot

£5,000

Fixed. Credited in full against the Build.

Readiness

The Pilot has a bar.

The Pilot encodes the language your brand already has, so it works best where there's something solid to encode: a coherent voice, structured content, the makings of a system.

If that's you, the demo confirms it and the Pilot begins. If the foundation isn't there yet, the Build or an AI-Readiness Brand Language Audit™ comes first, and we'll tell you plainly.

After the Pilot

Then, the Build.

If the Pilot proves itself, the Build makes it permanent. Your brand's language is designed in full as your Brand Language System, owned by you, and Arcroyd runs on it under licence, kept current by us. Your Pilot fee is already credited.

See the system

FAQ

Questions, answered.

Read the full FAQ

A working Arcroyd, custom built on your brand's language and run for 30 days, so your team can test it on real work before you commit to the Build.

Because the Pilot is custom built for your brand, and that takes real work. The £5,000 is credited in full against the Build, so it counts towards the work that follows.

It encodes a working foundation of the language you already have. Your Brand Language System is designed in full, and becomes yours, in the Build.

If you have a coherent voice and structured content, very likely. The readiness check confirms it before anything is built, and if the foundation isn't there yet, we'll recommend the right first step.

If it proves itself, the Build follows, with your Pilot fee already credited. Either way, everything the Pilot created is yours to keep.

SEE IT HOLD YOURS.

Every Pilot starts with a demo: a 30-minute live walkthrough of Arcroyd and the Brand Language System, then a conversation about your brand.