INSIGHTS
Clarity in
The Age of AI
Featured perspectives:
The ideas shaping the future of human–AI communication
Language is changing faster than most organisations can adapt. Clarity breaks at scale, governance lags behind creation and AI accelerates everything – including drift.
Insights is where we examine these tensions – and share the structures, models and systems that keep communication coherent, human and intelligently governed.
What Is a Language System?
A language system is the structured framework that defines how a brand’s voice works – and how people and AI use it.
What Is Brand Language Architecture?
Brand Language Architecture is the system that defines how a brand communicates – its structure, rules and meaning.