INSIGHTS
Clarity in
The Age of AI
Featured perspectives:
The ideas shaping the future of human–AI communication
Language is changing faster than most organisations can adapt. Clarity breaks at scale, governance lags behind creation and AI accelerates everything – including drift.
Insights is where we examine these tensions – and share the structures, models and systems that keep communication coherent, human and intelligently governed.
What Is a Language System?
A language system is the structured framework that defines how a brand’s voice works – and how people and AI use it.
What Is a Governed Communication System?
A governed communication system ensures communication remains consistent, controlled and compliant across humans and AI.
What Is Communication System Design?
Communication System Design creates the underlying structure that governs how communication happens across teams and tools.
What Is a Communication System?
A communication system is the framework that governs how an organisation creates, structures and maintains consistent communication.
What Is Brand Language Architecture?
Brand Language Architecture is the system that defines how a brand communicates – its structure, rules and meaning.