INSIGHTS
Clarity in
The Age of AI
Featured perspectives:
The ideas shaping the future of human–AI communication
Language is changing faster than most organisations can adapt. Clarity breaks at scale, governance lags behind creation and AI accelerates everything – including drift.
Insights is where we examine these tensions – and share the structures, models and systems that keep communication coherent, human and intelligently governed.
Human? AI? Wrong question.
The Human vs AI debate misses the real issue. Without a system beneath the writing, both humans and AI distort the brand in different ways.
What Is a Brand Language Architect™?
Discover the role of the Brand Language Architect™ – the specialist who designs the system behind a brand’s voice.